Online retailer Amazon has started its own Xbox Live store.
Amazon recently entered the arena of used games (a downloadable PC game store was already online) & will now add Microsoft Points, XBLA games & other subscriptions to its offering, according to Gamasutra.
The new Amazon Xbox Live Store is currently in beta & becomes the only other outlet besides Xbox Live Marketplace itself through which consumers can buy games and points digitally.
"PC gamers have enjoyed the convenience of digital downloads on Amazon.com for some time. Now Amazon.com and Microsoft are bringing that same level of convenience to platform gamers by expanding the reach of the Xbox Live digital platform to millions of Amazon customers," says Amazon video games and software VP Greg Hart.
Customers who want to buy a game in the Amazon online store will receive a download code they can use on Xbox Live Marketplace. The store beta starts with about 100 Xbox titles.
